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Alexa Kilroy
Alexa KilroyDirector of Marketing at FERMÀT. DTC/ecomm nerd. 🚀 Prev: Triple Whale, Stay AI.
Geometry of Growth, Issue #86

Geometry of Growth, Issue #86

Geometry's out...for summer. ☀️

Alexa Kilroy
Alexa Kilroy
Jul 18, 2025
Geometry of Growth, Issue #85

Geometry of Growth, Issue #85

How HULKEN's site makes chores sexy, Kendra Scott's AI-led sales surge, authentic fan engagement tactics, and more.

Alexa Kilroy
Alexa Kilroy
Jul 11, 2025
Geometry of Growth, Issue #84

Geometry of Growth, Issue #84

4 creative holiday sales campaigns, a super free & super powerful web scraping tool, the ultimate playbook for PDP optimization, and more.

Alexa Kilroy
Alexa Kilroy
Jul 4, 2025
Geometry of Growth, Issue #83

Geometry of Growth, Issue #83

Mixology's cart-boosting apparel store, founder-led marketing's decline, Liquid Death's $1B comedy-forward brand strategy, and more.

Alexa Kilroy
Alexa Kilroy
Jun 27, 2025
Geometry of Growth, Issue #82

Geometry of Growth, Issue #82

Asystem’s sleek, science-backed supplement PDPs, brand community building frameworks, the new CVS x Reddit partnership, and more.

Alexa Kilroy
Alexa Kilroy
Jun 20, 2025
Geometry of Growth, Issue #81

Geometry of Growth, Issue #81

Bloom & Wild’s Father's Day-optimized store, TikTok’s new ad features explained, biomimetic baby bottles, and more.

Alexa Kilroy
Alexa Kilroy
Jun 6, 2025
Geometry of Growth, Issue #80

Geometry of Growth, Issue #80

Biossance’s AOV & LTV boosting promo-infused store, crazy stats on Prime Day buyer behavior, AI-generated try-on videos, and more. PS: You should totally come to our party in NYC on June 11th. 🥂

Alexa Kilroy
Alexa Kilroy
May 29, 2025
Geometry of Growth, Issue #79

Geometry of Growth, Issue #79

A tactical guide to highly effective customer interviews, your NYC Soirée invite, FERMÀT's fresh product releases, & more.

Alexa Kilroy
Alexa Kilroy
May 22, 2025
Geometry of Growth, Issue #78

Geometry of Growth, Issue #78

A 9-figure slime brand store breakdown, Amazon’s innovative new ad offerings, inside Kimberly-Clark’s influencer strategy, and more.

Alexa Kilroy
Alexa Kilroy
May 16, 2025
Geometry of Growth, Issue #77

Geometry of Growth, Issue #77

Disney’s powerhouse streaming ads business, The Wander Club’s simplified multi-SKU shopping experience, an AI tool for better AI prompting, and more.

Alexa Kilroy
Alexa Kilroy
May 9, 2025
Geometry of Growth, Issue #76

Geometry of Growth, Issue #76

Inside Shein’s fashion empire, an AI prompt worth $30K+, a tool for AI search optimization, and more.

Alexa Kilroy
Alexa Kilroy
May 1, 2025
Geometry of Growth, Issue #75

Geometry of Growth, Issue #75

Nunona’s smooth multi-variant PDP, Four Sigmatic’s tariff emergency response plan, protein chocolate, and more.

Alexa Kilroy
Alexa Kilroy
Apr 17, 2025
Geometry of Growth, Issue #74

Geometry of Growth, Issue #74

Three Ships Beauty's sleek skincare shopping experience, how agentic ecomm is reshaping brand strategy, Zero Waste's epic journey from $6K to $2M, and more.

Alexa Kilroy
Alexa Kilroy
Apr 11, 2025
Geometry of Growth, Issue #73

Geometry of Growth, Issue #73

FÜM’s LTV-optimized store, Williams Sonoma’s CEO’s take on tariffs, True Classic’s billion-dollar content marketing playbook, and more.

Alexa Kilroy
Alexa Kilroy
Apr 3, 2025
Geometry of Growth, Issue #72

Geometry of Growth, Issue #72

An elite site breakdown of ELEAT, margin hacks for cash-strapped brands, catching Gen Z's attention with IRL brand pop-ups, and more.

Alexa Kilroy
Alexa Kilroy
Mar 21, 2025
Geometry of Growth, Issue #71

Geometry of Growth, Issue #71

Ten Little’s personalized shopping flow, skincare for tweens, how to turn your customers into your best marketers, and more.

Alexa Kilroy
Alexa Kilroy
Mar 13, 2025
Geometry of Growth, Issue #70

Geometry of Growth, Issue #70

A Remedy Skin site breakdown, how to actually make emails feel personal, Dropps’ journey to Target shelves, shoe clip-ons that move you at 7MPH, and more.

Alexa Kilroy
Alexa Kilroy
Mar 6, 2025
Geometry of Growth, Issue #69

Geometry of Growth, Issue #69

A conversion-optimized veggie subscription, a $680 sleep headband, your invite to a VIP penthouse party at Shoptalk, and more.

Alexa Kilroy
Alexa Kilroy
Feb 28, 2025
Geometry of Growth, Issue #68

Geometry of Growth, Issue #68

How to optimize Amazon merchandising to maximize sales, 75+ email marketing hot takes, DTC weights that look like home decor, and more.

Alexa Kilroy
Alexa Kilroy
Feb 21, 2025
Geometry of Growth, Issue #67

Geometry of Growth, Issue #67

Fanatics’ Michael Rubin on customer-first shopping experiences, experimenting with 100% off new customer acquisition offers, SuperBowl ad analysis and more.

Alexa Kilroy
Alexa Kilroy
Feb 13, 2025
Geometry of Growth, Issue #66

Geometry of Growth, Issue #66

Valentine’s Day funnel inspo, Q4 2024 advertising benchmarks, mastering email/SMS CTAs, and more.

Alexa Kilroy
Alexa Kilroy
Jan 30, 2025
Geometry of Growth, Issue #65

Geometry of Growth, Issue #65

2025 creative strategy trends, an uber-clean compost tech store, and "Dry January" marketing secrets revealed.

Alexa Kilroy
Alexa Kilroy
Jan 23, 2025
Geometry of Growth, Issue #64

Geometry of Growth, Issue #64

Pro tips for AI prompting, the 16 human desires that fuel purchases, and a breakdown of the buzzy new sleep health brand that's taking over Twitter.

Alexa Kilroy
Alexa Kilroy
Jan 17, 2025


Tailor every Touchpoint. FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion.

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