Happy Friday, friends!
Hope you’ve had a magnificent week. I was lucky to spend the past few days in West Hollywood at the first inaugural Talent Commerce Summit — and it was a treat getting to hang out with so many of you in person for the first time! 🤗
Quick update from me: Geometry of Growth is going on a brief “summer vacation” hiatus for a couple of weeks. But we’ll be back before you know it.
In the meantime, I’d love to hear how I can make the newsletter even more valuable for y’all. I whipped up a quick, multiple-choice, 6-question survey here. It would mean the world to me to get your feedback!
You can also access the survey using the fun lil’ button below. I promise it will only take about 2 minutes, and your response is anonymous!
While we’re on summer vaca, I highly recommend checking out one or more of the following. They’re my favorite newsletters to read each week.
No Best Practices, by Alex Greifeld
Snaxshot, by Andrea Hernandez
Hyper, by Oren John
No Fluff Just Facts, by Lester Mapp
CPGD, by Andrea Popova
Ecom Email Marketer, by Chase Dimond & Jimmy Kim
Express Checkout, by Nate Rosen
Ordinary Genius, by Alex Friedman
See you soon!
Cheers,
Lex 💚
🎉 Upcoming Events
Amplify NYC 2025
July 21 // New York, NY
Catch FERMÀT at this summer’s Amplify event in NYC! Learn from top founders, Shark Tank alumni, & industry leaders. Get quick-hit, actionable insights from seasoned pros like Sean Riley (Founder & CEO of Dude Wipes), Aaron Kraus (Founder of Scrub Daddy), Iskra Lawrence (Founder of Saltair), Brooks Powell (Co-Founder of Cheers), and more.
Retail Brew’s Rewiring Retail - Mastering Data, Inventory, and the Online Customer Experience
July 23 // New York, NY
Join Retail Brew, FERMÀT, Google Cloud & other partners for a day of expert content all about staying ahead of the curve. Faced with ad fatigue, rising acquisition costs, and heightened customer expectations, turning clicks into conversions and winning loyal customers can feel like a constant uphill battle. This comprehensive event is designed to equip retailers with the knowledge of strategies needed to thrive in the digital marketplace. Speakers include Aanan Contractor (VP Storefront & Loyalty, Wayfair), Katherine Brodie (CMO, Frances Valentine), Kim Gallagher (Exec Director of Marketing & CS, Nuuly), Sharon Price John (CEO, Build-A-Bear Workshop), and more.
