Hi there!
Happy Thursday. I hope you’re having a great week. 😊
At FERMÀT, this has been an especially exciting week. After a year of development, we have officially launched our Agency Accelerator program! 🚀
FERMÀT’s Agency Accelerator Program is designed to help digital marketing agencies scale faster, retain more clients, and drive game-changing performance for their clients. The program provides hands-on support and training, with each agency gaining access to a dedicated Account Manager to assist with funnel building and team certification. If you’re interested in learning more or applying for your agency, check out all the details here.
And a quick reminder: if you haven’t already RSVP’d for our Singularity Series CRO webinar, I highly recommend doing so.
On February 27th, we’re bringing together 15+ leading experts in DTC to reveal their single most effective CRO strategy—the kind of actionable insights that drive real results. The speaker lineup features leaders from killer DTC brands like OLLY, Simple Modern, RIDGE, ILIA, Cheeky, and more. Even if you can’t join us live, we strongly recommend RSVP’ing here—you’ll receive the recording straight to your inbox! 💌
Onto this week’s newsie….
What’s inside: how to optimize Amazon merchandising to maximize sales, 75+ email marketing hot takes for 2025, DTC weights that make for Instagrammable home decor, and more.
Hope you have a super great Friday, and a restful weekend! 🙂
Cheers,
Lex 💚
🛒 Store of the Week
BEAST
This week we’re featuring BEAST Health — a blender and drinkwear brand best known for their 1000-watt personal blender/glass bottle. If you’re a Marshawn Lynch fan, you might’ve heard of them; they did a big collab in 2023. BEAST’s OG blender was already pretty cool, and then they recently released an even sleeker cordless version.
In terms of their ecomm presence, BEAST has a pretty killer, creative-rich Shopify presence.
Some of my favorite things about this store:
Navigation → Love the visual-forward navigation, with brief product descriptions and featured social proof from Men’s Journal. I also like that their free shipping message & 2-year warranty are highlighted in the global nav, as well as the “NEW” icon next to the Go Cordless product page link.
Homepage/H1 → Really dig the “shop on the go” CTA in the H1, which helps draw attention to BEAST’s newest product release
Homepage/Social Proof Banner → Always a fan of a scrolling social proof banner w/ logos. Wish these had quotes from press features or linked directly out to the features, though.
Homepage/What’s Your Resolution? → I like how they’ve built this section to help direct shoppers to the best product(s) for their interest. The Stay Hydrated card leads to drinkware, the Eat More Whole Foods card leads to blenders, and so forth. Again, I appreciate that these are visual product cards to cue the shopper & help fuel some aspirational purchasing.
Homepage/Featured Product Split Section → Big fan of this split product feature section that highlights new releases, best sellers, the color variants available for each product, and product reviews. The “GIFT WITH PURCHASE” offer tag in a highly contrasting color is a great choice.
Homepage/Social Proof Slider → Some really beautiful UGC and customer review cards here
Homepage/Product Features → Simple icons to indicate key selling points of the products - leak-resistant, convenience, etc.
Homepage/Which Beast is Right for You? → Simple product comparison visualization to help shoppers choose between blender models
PDPs/Sticky CTA → I think sticky CTAs on PDPs are a must. I like how BEAST has theirs stuck to the top of the page as you scroll down, with both an Add to Cart button and a color variant selector. (I do wish this variant selector had visual aids for the colors, though).
PDPs/Embedded Video → For techier products like this — or even kitchen supplies, where shoppers might be curious about the efficacy of the tool — having embedded video of the product in use can make or break sales. BEAST has some great video footage on their PDPs — focused, crisp, and to the point.
PDPs/So Much More than Smoothies → This is awesome. On the blender PDPs, BEAST highlights how you can use the product to make things like sauces, cocktails, and dips. They even provide recipes! Very smart value emphasis.
Overall, lots of great elements on this site. And despite being a marketer myself and knowing the tricks…I was still very compelled to purchase one of these blenders. 🤣 Great work, BEAST team!
🛍 Product of the Week
Subtle Impacts’ Weights
I love it when I stumble upon crazy-cool DTC products on Instagram. Meet: Subtle Impacts. They make aesthetically pleasing hand weights that look like home decor pieces. No joke.
If you live in an apartment or don’t have a dedicated home gym space at your house, these weights just might be the ultimate hack.
Unfortunately, they’re currently sold out — but the brand has announced a restock on March 1st, and you best bet I’ll be first in line!
Make sure you check out the Bookend Weight Set…especially rad.
📖 Content of the Week
2025 Email Marketing Hot Takes
If your email marketing strategy is feeling a bit tired, this eBook is a great read.
This year, we collaborated with 30+ industry experts from Triple Whale, JustUno, and other industry leaders to create the ultimate hit list — 75+ takes on what’s in, what’s out, and what’s trending next in email marketing.
If you want some insight into how the industry’s top email marketers are driving revenue & engagement via their email marketing channel, consider this guide your peek behind the curtain.
As I always say, I’ll never encourage you to download something unless I think it’s really worth it. 😉
🎧 Listen of the Week
DTC Podcast, Ep 482: How to Optimize Amazon Merchandising for Maximum Sales | All Killer No Filler
If you're selling on Amazon (or even just thinking about it), this episode of the DTC Podcast is worth a listen. Rob & Clifford from Pilot House's Amazon team dive deep into something most brands get totally wrong: Amazon merchandising strategy.
This is a super tactical episode, breaking down real Amazon merchandising examples from brands like Dr. Squatch and Manscaped to highlight exactly what’s helping them crush on the platform. Plus, they share some fascinating insights about how different types of buying intent (commodity vs. fashion vs. consultative) should frame your merchandising approach.
🧰 Tool of the Week
Alta
I have been waiting for an app like this for FOREVER!!! Alta is an “AI personal stylist” that, despite still only being in Beta, has already been featured in Vogue.
Alta allows you to enter photos of your existing wardrobe or select wardrobe items you own from lists of general piece categories (e.g. denim jacket, black jeans, white sneakers, and so on). From there, you can chat with the app about what you’re dressing up for — like a date night or a work event — and AI will help you put together an awesome-looking ‘fit.
Alta will also help you shop for new pieces to add to your wardrobe using their “intelligent shopping algorithm” that floats pieces based on your preferences and style.
Dressing fresh? Officially effortless.
🌪 FERMÀT Funnel of the Week
LivFresh's Strategic AOV Optimization Funnels
This week's featured funnel comes from LivFresh - a pioneering dental care brand that's transforming oral health with its revolutionary Activated Edathamil formula.
When it comes to scaling average order value (AOV), experimentation is key. LivFresh has masterfully embraced this principle by leveraging FERMÀT to create a sophisticated multi-variant testing environment for their new customer acquisition funnels.
The journey begins when shoppers encounter paid social ads featuring an enticing but intentionally broad "special offer" message. Upon clicking, they're seamlessly directed to one of several test variants, each featuring a different promotional structure carefully designed to maximize order value. These offers range from compelling "Buy X, Get Y" combinations to strategically tiered free gift thresholds.
What makes this funnel particularly impressive is its focus on systematic optimization. LivFresh has taken their highest-performing funnel and, using FERMÀT's intuitive platform, rapidly created multiple variants to test different offer combinations. Each variant maintains the core elements that make their flagship funnel successful - compelling product benefits, social proof, and clear value propositions - while isolating the promotional offer as the key testing variable.
The shopping experience remains consistent across each variant. Whether customers encounter a "Buy 3, Get 1 Free" or "Buy 3, Get 2 Free" offer, the value proposition is clearly communicated and seamlessly woven throughout the entire shopping experience. This consistency ensures that the test results truly reflect offer effectiveness rather than usability differences.
By leveraging FERMÀT, LivFresh has transformed what would typically be a resource-intensive testing process into an agile optimization engine. The platform's ability to quickly duplicate and modify existing funnels means the team can launch new offer tests within minutes rather than days or weeks. This rapid iteration capability has dramatically accelerated their learning cycle, allowing them to quickly identify and scale the most effective AOV-driving combinations.
This is a perfect example of how brands can leverage FERMÀT's flexibility to run sophisticated experiments that directly impact their bottom line - all without sacrificing the seamless shopping experience their customers have come to expect!
Ready to start experimenting with your funnels like LivFresh?
🎉 Upcoming Events
👉 PS: Want to secure your spot on the guest list for future FERMÀT events in your city? Add your name to the VIP guest list here.
eTail West BMW Experience
February 24 // Thermal, CA
This February, we’re stoked to team up with Digioh and SeaMonster Studios for a crazy unique eTail West experience — BMW racing! We’ll kick things off with afternoon fireside chats from industry experts, nibble on some snacks, and then hit the racetrack for some hot laps with pro BMW drivers. This one is going to be an afternoon to remember! Spots are extremely limited; we encourage you to RSVP as soon as you can. Don’t forget to mark FERMÀT as the referring partner, so you get on the list.
Singularity Series: CRO
February 27 // Virtual
On February 27th, we’re assembling 15+ top DTC leaders to share their single most impactful CRO strategy — tactics that actually move the needle for your business. Speakers include folks from some of the biggest brands in DTC, like OLLY, Simple Modern, RIDGE, ILIA, Cheeky, and more. As always, we highly recommend RSVPing even if you can’t make it live; that way you’ll get the recording straight to your inbox! 💌
