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Check out past editions of the newsletter here!
Geometry of Growth, Issue #86

Geometry of Growth, Issue #86

Geometry's out...for summer. ☀️

Alexa Kilroy
Jul 18, 2025
Geometry of Growth, Issue #85

Geometry of Growth, Issue #85

How HULKEN's site makes chores sexy, Kendra Scott's AI-led sales surge, authentic fan engagement tactics, and more.

Alexa Kilroy
Jul 11, 2025
Geometry of Growth, Issue #84

Geometry of Growth, Issue #84

4 creative holiday sales campaigns, a super free & super powerful web scraping tool, the ultimate playbook for PDP optimization, and more.

Alexa Kilroy
Jul 4, 2025
Geometry of Growth, Issue #83

Geometry of Growth, Issue #83

Mixology's cart-boosting apparel store, founder-led marketing's decline, Liquid Death's $1B comedy-forward brand strategy, and more.

Alexa Kilroy
Jun 27, 2025
Geometry of Growth, Issue #82

Geometry of Growth, Issue #82

Asystem’s sleek, science-backed supplement PDPs, brand community building frameworks, the new CVS x Reddit partnership, and more.

Alexa Kilroy
Jun 20, 2025
Geometry of Growth, Issue #81

Geometry of Growth, Issue #81

Bloom & Wild’s Father's Day-optimized store, TikTok’s new ad features explained, biomimetic baby bottles, and more.

Alexa Kilroy
Jun 6, 2025
Geometry of Growth, Issue #80

Geometry of Growth, Issue #80

Biossance’s AOV & LTV boosting promo-infused store, crazy stats on Prime Day buyer behavior, AI-generated try-on videos, and more. PS: You should totally come to our party in NYC on June 11th. 🥂

Alexa Kilroy
May 29, 2025
Geometry of Growth, Issue #79

Geometry of Growth, Issue #79

A tactical guide to highly effective customer interviews, your NYC Soirée invite, FERMÀT's fresh product releases, & more.

Alexa Kilroy
May 22, 2025
Geometry of Growth, Issue #78

Geometry of Growth, Issue #78

A 9-figure slime brand store breakdown, Amazon’s innovative new ad offerings, inside Kimberly-Clark’s influencer strategy, and more.

Alexa Kilroy
May 16, 2025
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